Big Bright LightsBirmingham, Alabama

01 · Paid Media

Paid media that buys customers, not impressions.

Most Birmingham businesses aren't losing money on ads because the platform is broken. They're losing money because nobody is watching the account, the offer is vague, and success is measured in clicks instead of customers.

We build paid media programs around what actually moves your business — phone calls, booked jobs, qualified leads, and revenue. Then we manage them like the money is ours.

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Stage 01Visibility & demand — Search to Sale

In this service

What's included

The work itself.

  • Google Search & Performance Max

    Campaign structure built around real buying intent, with negative keyword work that keeps your budget off tire-kickers.

  • Meta & Instagram

    Creative and audience testing that gets in front of people in the metro who haven't heard of you yet — and back in front of the ones who have.

  • YouTube & Display

    Affordable awareness that supports your search campaigns instead of competing with them.

  • Landing pages & offers

    The ad is only half the job. We make sure the page it points to actually converts.

Stage 01 · Visibility & demand

Broken, and working.

What it looks like broken

  • Spend is spread across broad keywords nobody at your company chose
  • You show up for your own name and not much else
  • Competitors appear on searches you assumed you owned
  • Nobody can say which searches produced last month's calls

What it looks like working

  • Budget concentrated on searches that indicate someone is ready to buy
  • A negative keyword list that keeps your money off browsers and job seekers
  • Local and map coverage across the metro, not just your street address
  • A named list of the searches, places, and platforms you're going after

What you actually receive

  • Account audit document with every finding and its dollar impact
  • Keyword and negative keyword plan you keep
  • Campaign build sheet showing structure, budgets, and bidding
  • Monthly report tied to leads, not clicks

What fixing it costs

A standalone account audit is $750, credited toward your first month. Ongoing management runs $1,750 to $6,000 per month.

See full pricing

How it works

A process you can follow.

  1. 01

    Audit and baseline

    We look at what you've spent, what it produced, and what tracking is telling the truth.

  2. 02

    Build

    Clean account structure, tight targeting, honest ad copy, and conversion tracking wired correctly.

  3. 03

    Manage and optimize

    Weekly hands in the account. Budget moves toward what works and away from what doesn't.

  4. 04

    Report in plain English

    What we spent, what it produced, what we're changing next. No 40-page PDFs.

Good fit

This is for you if…

  • You have a real offer and can handle more calls or leads.
  • You've run ads before and were never sure what you got.
  • You want a person who knows your business, not a ticket queue.

Questions

What's a realistic starting budget?
Most local Birmingham businesses see meaningful data starting around $1,500–$3,000 per month in ad spend. We'll tell you honestly if your budget is too thin for the market you're targeting.
Do I own the ad accounts?
Always. Accounts are built in your name, and everything stays with you if we ever part ways.
How fast will I see results?
Search campaigns often produce leads in the first few weeks. Getting cost-per-lead where it should be usually takes 60–90 days of real optimization.

This service is one stage of Search to Sale — our system for connecting visibility, website visits, qualified leads, and closed revenue, then feeding that data back to the ad platforms.

Other services

Popular solutions

Common problems we get called about.

Related servicesGoogle AdsGoogle Ads AuditGoogle Ads Second Opinion

Let's grow something great together.

Tell us what you're trying to accomplish. We'll help figure out what marketing actually makes sense.

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