How long before this shows results?

Paid search often produces leads in the first few weeks. Getting cost per qualified lead where it belongs usually takes 60 to 90 days. Competitive organic and AI visibility take longer — often six months.

Do I own the accounts and data?

Always. Every ad account, analytics property, profile, and asset is yours, in your name, from day one.

There is a 90-day initial commitment so the build has time to work — six months for search visibility work. After that it's month to month with no cancellation penalty.

What if a channel isn't working?

We'll tell you, in plain language, with the numbers behind it. Sometimes the honest recommendation is to spend less, or to spend somewhere else.

Do I have to buy the whole system?

No. Most engagements start with the stage that's broken. The point of Search to Sale is that each piece is built to connect to the next one when you're ready.

Our operating system

Search to Sale

One connected path from the moment someone searches to the moment money hits your account.

Most marketing reporting stops at the click. You get impressions, clicks, maybe form fills — and no honest answer to the only question that matters: did this produce business?

Meanwhile the ad platforms are optimizing toward whatever you told them was valuable. If that's a form fill, you get form fills. Nobody closes a form fill.

Search to Sale is how we close that gap. Six stages, each one measured, each one feeding the next.

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The system, start to finish

Six stages, connected. Pick the one that sounds like your business.

01Visibility & demandGet found by people already looking.
02Website visitsSend that attention somewhere worth landing.
03Meaningful actionsCount the things that actually matter.
04Qualified leadsSeparate real opportunities from noise.
05Sales & revenueFollow the lead all the way to money.
06Data back to the platformsTeach the machines what a good customer looks like.

Where does it break for you?

Most businesses don't need all six. They need the one that's leaking. Pick the sentence you've said out loud.

“Nobody finds us.”
Stage 01 — Visibility & demand
“People land and leave.”
Stage 02 — Website visits
“We can’t tell what counts.”
Stage 03 — Meaningful actions
“The leads are junk.”
Stage 04 — Qualified leads
“We don’t know what actually closed.”
Stage 05 — Sales & revenue
“The ads keep chasing the wrong customers.”
Stage 06 — Data back to the platforms

Two-minute self-check

Which stage is leaking?

Six honest questions. Nothing gets sent anywhere — the answer stays on your screen.

01Can you name the searches your best customers actually type before they call you?
02Does every campaign send people to a page built for what they searched — not just the homepage?
03Are calls, forms, and bookings each tracked as separate, trustworthy conversions?
04Can you tell which campaign produced a junk lead versus a good one?
05Do you know how much closed revenue came from each marketing channel?
06Do your closed sales get sent back into Google or Meta as conversions?

0 of 6 answered

What happens at each stage

Stage 01

Visibility & demand

“Nobody finds us.”

Someone in your market has a problem and starts looking — on Google, on Maps, increasingly inside an AI assistant. If you aren't there, nothing downstream matters.

Paid search, Performance Max, Meta and YouTube built around the searches that indicate real intent
Local search and Google Business Profile so you show up across the metro, not just at your address
AI search visibility so you're part of the answer when someone asks an assistant who to call

You get: A visibility plan naming the searches, places, and platforms you need to own — and the ones you should ignore.

Skip it: You pay for awareness twice — once in ads, once in the customers your competitors get by default.

Paid media

Stage 02

Website visits

“People land and leave.”

Attention is expensive. Most of it gets spent on a page that was never built to answer the question the person just typed.

Match every campaign to a page that answers the exact question behind the click
Fix the speed, clarity, and mobile problems that quietly lose people
Build landing pages when the homepage isn't the right destination

You get: Pages built for the traffic they receive, with the reasoning documented.

Skip it: Every dollar of traffic is taxed by a page that answers the wrong question.

Websites & landing pages

Stage 03

Meaningful actions

“We can’t tell what counts.”

A page view isn't a result. A call, a form, a booked appointment, a quote request — those are results, and most accounts can't tell them apart.

Define which actions count as a real outcome for your business
Set up GA4, Google Tag Manager, and call tracking so those actions are measured once and correctly
Remove the junk conversions that have been inflating your reports

You get: A documented measurement plan and tracking you can trust.

Skip it: You optimize on guesses, and the platforms learn from junk.

Conversion tracking

Stage 04

Qualified leads

“The leads are junk.”

Volume is easy to buy. Quality is the part that decides whether marketing was worth it.

Score and route leads so your team sees the good ones first
Tighten targeting, negatives, and messaging against lead quality — not click volume
Connect call recordings and form data back to the campaign that produced them

You get: Lead quality reporting by source, campaign, and search term.

Skip it: Your team stops trusting marketing, and the good leads get buried with the bad.

Fixing lead quality

Stage 05

Sales & revenue

“We don’t know what actually closed.”

The lead that closed for $14,000 and the one that never answered look identical in most ad accounts. That's the gap where budget gets wasted.

Integrate your CRM so lead status and closed value come back into the picture
Report on cost per booked job and revenue per channel, not cost per click
Tell you plainly when a channel isn't earning its place

You get: Reporting that ties spend to booked work and revenue.

Skip it: Budget keeps flowing to the channel that looks best on paper, not the one that pays.

CRM lead-to-sale integration

Stage 06

Data back to the platforms

“The ads keep chasing the wrong customers.”

Google and Meta optimize toward whatever you tell them is valuable. Feed them form fills and you get form fills. Feed them revenue and the bidding chases revenue.

Send offline conversions and closed revenue back into Google Ads and Meta
Weight conversion values so the platforms bid toward your best work
Re-check the loop every month so it doesn't silently break

You get: A closed loop between your sales results and your ad platforms.

Skip it: You hand Google and Meta the wrong definition of success and pay them to repeat it.

Offline conversion tracking

The first 90 days

First 30 days

Diagnose and instrument

Full audit of accounts, site, and tracking
Measurement plan agreed and implemented
Immediate waste cut from live campaigns

Days 31–60

Build

Campaign structure rebuilt or created around real intent
Landing paths aligned to the campaigns pointing at them
Lead routing and call tracking live

Days 61–90

Connect and improve

CRM and offline conversion loop switched on
Optimization moves to cost per qualified lead and booked work
First full quarter review with the numbers that matter

Who this is for — and who it isn't

A good fit

You sell something with real value per customer — services, trades, healthcare, professional practices, considered purchases
You can handle more work if it shows up
Someone on your side can answer questions about leads and closed jobs
You want to know what's working, even when the answer is unflattering
You're prepared to invest at the level your market actually costs

Probably not a fit

You want the cheapest possible management fee
You need leads this week and can't wait out a 90-day build
Nobody follows up on leads consistently
You want rankings or results guaranteed in writing
You'd rather not know which half of the budget isn't working

What it costs

Ongoing Search to Sale partnerships run $1,750 to $6,000 per month, depending on how many stages you need us on, plus your ad spend — billed to your card, never marked up. If you'd rather start smaller, a Google Ads audit is $750 and the fee comes off your first month.

See full pricing

Common questions

How long before this shows results?: Paid search often produces leads in the first few weeks. Getting cost per qualified lead where it belongs usually takes 60 to 90 days. Competitive organic and AI visibility take longer — often six months.
Do I own the accounts and data?: Always. Every ad account, analytics property, profile, and asset is yours, in your name, from day one.
Is there a contract?: There is a 90-day initial commitment so the build has time to work — six months for search visibility work. After that it's month to month with no cancellation penalty.
What if a channel isn't working?: We'll tell you, in plain language, with the numbers behind it. Sometimes the honest recommendation is to spend less, or to spend somewhere else.
Do I have to buy the whole system?: No. Most engagements start with the stage that's broken. The point of Search to Sale is that each piece is built to connect to the next one when you're ready.

Want to see where your path breaks?

Tell us what's happening now. We'll walk the six stages with you and show you which one is costing you money.

Let's Talk

Not ready to talk? Get a free Google Ads review instead.