Big Bright LightsBirmingham, Alabama

Google Ads Management

Google Ads management in Birmingham that brings you better leads.

Work directly with an experienced Google Ads strategist.

We're based in Birmingham, Alabama, and Google Ads is core to what we do. We build, track, and improve campaigns around calls, forms, booked appointments, and what a new customer is actually worth.

You're paying for clicks but can't tell which calls came from ads. Leads come in, but too many are a poor fit. And you're waiting on an account manager to go ask someone else what changed. That's the part we fix first.

Let's Talk

What you get

  • High-intent search targeting

    We find the keywords your actual buyers are searching, and the negatives that keep your budget off everyone else.

  • Conversion tracking you can trust

    Phone calls, forms, and calendar bookings tracked correctly — not page views dressed up as leads.

  • Hands-on optimization

    Bids, budgets, and ad copy managed weekly like it's our own money. Because that's how it should feel.

  • Straightforward reporting

    What's working, what isn't, and what we're doing about it. Every month, in plain English.

Ads are one part of getting a Birmingham customer

A campaign doesn't fail on its own. It fails because the landing page answers a different question than the ad promised, because the phone call never made it into the account, or because nobody looked at which keywords produced work worth having.

So we treat the whole path as one job: the paid search, the page the click lands on, the tracking behind the call and the form, the quality of the leads coming through, and the revenue on the other end. When one of those is broken, we say so instead of raising the budget.

You work directly with Matt, the strategist actually in the account — no account manager relaying questions to someone you never meet.

Related: paid media services · conversion tracking · what Google Ads costs a Birmingham small business · Google Ads second opinion · management pricing

How google ads management works

  1. 01

    Diagnose

    Account, demand, and measurement review. We start with the business problem, the economics, and whether the tracking is telling the truth.

  2. 02

    Build

    Clean up or rebuild the campaigns, write the ads, align the landing path, and make sure meaningful conversions can be measured.

  3. 03

    Improve

    Ongoing optimization against lead quality and cost per real outcome — not clicks.

Google Ads Management questions

How much should I spend on Google Ads?
For most Birmingham service businesses, a meaningful test starts around $1,500–$3,000 per month in ad spend. We'll tell you honestly if your market needs less or more.
Do I have to sign a long contract?
Month to month after an initial 90-day commitment — six months for search and AI visibility work — and either side can end it with 30 days' written notice.
Can you take over an existing Google Ads account?
Yes. We review the account before changing it, confirm that you retain ownership, and check conversion tracking and website destinations. The transition plan should preserve useful campaign history and avoid unnecessary disruption. A free Google Ads review is a starting point; ongoing management and a detailed paid audit are separate scopes.
Who actually manages my account?
Matt does. You work directly with the strategist doing the work.

Before you decide

Before you decide, a few things worth reading.

Let's Talk

Tell us what's happening and we'll tell you straight what we'd do first.

Want a free Google Ads review?

Get My Free Google Ads Review Talk about ongoing management

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.