Big Bright LightsBirmingham, Alabama

Conversion Tracking

If the tracking lies, every decision after it is wrong.

Forms, calls, and bookings measured accurately — once, correctly.

Almost every account we audit counts something that isn't a lead: a page view, a duplicate call, a thank-you page refresh, a bot. Then bidding optimizes toward it.

We rebuild measurement from the outcome backwards, so the number in the report is the number of times your phone actually rang with a real person on the line.

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Stage 03Meaningful actions — Search to Sale

What we set up

  • Real conversion actions

    Form submissions, qualified calls, bookings, and chats — deduplicated and named so humans understand them.

  • GA4 and Google Ads alignment

    One definition of a lead across platforms so the numbers stop contradicting each other.

  • Consent and reliability

    Server-side and enhanced conversions where they help, so you don't quietly lose data.

  • A test you can repeat

    Documentation and a QA process so a website change doesn't silently break tracking in six months.

Stage 03 · Meaningful actions

Broken, and working.

What it looks like broken

  • Google Ads and GA4 report different conversion numbers
  • Page views, scrolls, or button clicks are counted as leads
  • Phone calls aren't tracked at all, or aren't tied to a campaign
  • The same lead gets counted two or three times

What it looks like working

  • One agreed definition of what counts as a real outcome
  • Calls, forms, and bookings measured once, correctly, in one place
  • Junk conversions removed so bidding stops learning from noise
  • Numbers that match when you compare platforms

What you actually receive

  • Written measurement plan naming every tracked action
  • GA4 and Google Tag Manager build, documented
  • Call tracking configured by source
  • Validation report showing each conversion firing correctly

What fixing it costs

A tracking audit plus GA4/GTM build is $2,500 as a one-time project, or included in an ongoing partnership at $1,750 to $6,000 per month.

See full pricing

Conversion Tracking questions

How do I know my current tracking is wrong?
Compare last month's reported conversions to the leads your team actually handled. If they don't reconcile, it's wrong.
Is this a one-time project?
The build is. We recommend a check any time the site, forms, or CRM change.

Before you decide

Before you decide, a few things worth reading.

Let's Talk

Tell us what's happening and we'll tell you straight what we'd do first.

Want your numbers to mean something?

Let's Talk

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.