Conversion Tracking
If the tracking lies, every decision after it is wrong.
Forms, calls, and bookings measured accurately — once, correctly.
Almost every account we audit counts something that isn't a lead: a page view, a duplicate call, a thank-you page refresh, a bot. Then bidding optimizes toward it.
We rebuild measurement from the outcome backwards, so the number in the report is the number of times your phone actually rang with a real person on the line.
What we set up
Real conversion actions
Form submissions, qualified calls, bookings, and chats — deduplicated and named so humans understand them.
GA4 and Google Ads alignment
One definition of a lead across platforms so the numbers stop contradicting each other.
Consent and reliability
Server-side and enhanced conversions where they help, so you don't quietly lose data.
A test you can repeat
Documentation and a QA process so a website change doesn't silently break tracking in six months.
Questions we get
- How do I know my current tracking is wrong?
- Compare last month's reported conversions to the leads your team actually handled. If they don't reconcile, it's wrong.
- Is this a one-time project?
- The build is. We recommend a check any time the site, forms, or CRM change.
Popular solutions