Big Bright LightsBirmingham, Alabama

Analytics · Call Tracking

Know which marketing made the phone ring.

For most local businesses, the phone is the conversion. Track it properly.

If most of your leads call, and your reporting only counts form fills, you're measuring the smaller half of your business.

Call tracking done right attributes every ring to a source without confusing Google about your real phone number.

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What we set up

  • Source-level numbers

    Separate tracking for paid, organic, maps, and offline campaigns like direct mail and yard signs.

  • Keyword-level attribution

    For paid search, down to the search that produced the call.

  • Qualification rules

    Duration thresholds, first-time-caller filters, and tagging so quality is visible, not assumed.

  • NAP-safe configuration

    Your real number stays primary everywhere it matters for local rankings.

Analytics · Call Tracking questions

Do I need call recording?
It's the fastest way to see lead quality and coach your intake. Alabama is a one-party consent state, and we configure announcements appropriately.
What does it cost?
Most local businesses run $45–$150 a month in tracking software, depending on numbers and call volume.

Before you decide

Before you decide, a few things worth reading.

Let's Talk

Tell us what's happening and we'll tell you straight what we'd do first.

Want every call accounted for?

Let's Talk

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.