Terms of Service

Last updated August 2026

Scope of services

We provide digital marketing services including paid media management, search visibility, website design and development, analytics and conversion tracking, and AI search visibility work. The specific deliverables, channels, and reporting cadence for your engagement are defined in your proposal or partnership tier. Work outside that scope is quoted separately before it begins.

Fees and payment

• Ongoing partnerships are billed monthly in advance and currently range from $1,750 to $6,000 per month, exclusive of ad spend. See pricing.
• Advertising budgets are paid by you directly to the platforms. We do not mark up media.
• Project work is billed 50% to begin and 50% on delivery unless the statement of work says otherwise.
• Invoices are due on receipt. Work may be paused on balances more than fifteen days past due.

Commitment and cancellation

Ongoing partnerships carry a 90-day initial commitment so there is enough time for the work to produce a real signal. Engagements that include organic search, local search, or AI search visibility carry a 6-month initial commitment, because those channels compound over a longer horizon. After the initial term, the agreement continues month to month and either party may end it with 30 days' written notice. Fees already paid for the initial term are non-refundable.

Client assets and ownership

• You own your accounts — ad accounts, analytics properties, tag manager containers, domains, hosting, and business profiles — before, during, and after the engagement.
• On final payment, you own the deliverables we produce for you: ad creative, copy, landing pages, and website code, excluding third-party licensed assets and any general-purpose tooling, templates, or processes we reuse across clients.
• When the engagement ends we remove our access and leave your accounts intact. We do not hold accounts hostage.
• You are responsible for having the rights to any content, logos, or data you give us.

No guarantee of rankings or results

Search engines, ad platforms, and AI answer engines control their own ranking and delivery systems and change them without notice. We do not guarantee specific rankings, impression share, lead volume, cost per lead, or revenue, and any projection we share is an estimate based on available data — not a promise. Anyone guaranteeing rankings is selling you something we won't.

Confidentiality

Each party keeps the other's non-public business information confidential. We may reference the engagement in our portfolio and case studies in general terms unless you ask us not to.

Liability

Our total liability for any claim related to the services is limited to the fees you paid us in the three months preceding the claim. Neither party is liable for indirect or consequential damages. Services are provided on a commercially reasonable efforts basis.

Governing law

These terms are governed by the laws of the State of Alabama, and disputes are resolved in the state or federal courts located in Jefferson County, Alabama.

Contact

AlaOps LLC dba Big Bright Lights — matt@bigbright.digital · (334) 596-8879 · Birmingham, Alabama