Big Bright LightsBirmingham, Alabama

Pricing

Three ways to partner with us.

Most Birmingham businesses land somewhere between $1,750 and $6,000 a month. Here's what each level actually gets you — and what it doesn't. No packages you can't understand, no line items you didn't ask for.

  • Spark

    Generate demand

  • Signal

    Turn demand into qualified opportunities

  • Beacon

    Connect marketing to revenue

  • Stage one — generate demand

    Spark

    Get the acquisition engine working.

    For businesses that need one primary source of demand managed correctly — with measurement they can actually trust.

    Search to Sale coverage: build a reliable path from search or ad → website → measurable lead.

    $1,750

    per month · plus ad spend

    What's included

    • Paid media strategy and management
    • One primary acquisition channel
    • Campaign structure, targeting, keyword and audience strategy
    • Ad messaging and ongoing testing
    • Budget and bidding management
    • Search term and traffic-quality optimization
    • GA4 + Google Tag Manager conversion tracking
    • Call and form tracking configuration
    • Landing-page recommendations
    • Monthly Search to Sale performance report
    • Monthly strategy session

    Best for

    One primary market, service line, or acquisition problem.

    Not at this level

    • New landing page or website builds
    • Ongoing SEO/AEO
    • CRM integrations
    • Multi-channel management
    Talk About Spark

  • Most popular — the Search to Sale engagement

    Signal

    Connect the click to the lead.

    For businesses ready to improve the entire acquisition system — not just generate more traffic.

    Search to Sale coverage: connect acquisition, landing experience, measurement, and lead quality into one growth system.

    $3,500

    per month · plus ad spend

    What's included

    • Paid media strategy and management
    • Google Ads plus additional acquisition channels when appropriate
    • Campaign and audience strategy
    • Conversion tracking and analytics
    • Call tracking
    • Landing-page optimization and testing
    • Ad-to-landing-page message alignment
    • Lead-quality review
    • Search-term and audience-quality analysis
    • CRM lead-stage feedback when available
    • Offline conversion strategy
    • Local and search visibility recommendations
    • Monthly experimentation roadmap
    • Search to Sale reporting
    • Biweekly strategy sessions

    We don't just optimize for clicks or form fills. We improve the system between the search and the sale.

    Best for

    Businesses that have traffic and leads, but need the entire path from acquisition to qualified opportunity working together.

    Not at this level

    • Full website builds
    • Full ongoing content production
    • Complex enterprise revenue attribution
    Talk About Signal

  • Stage three — connect marketing to revenue

    Beacon

    Connect marketing to revenue.

    For businesses ready to connect acquisition, search visibility, website experience, lead quality, CRM data, and revenue.

    Search to Sale coverage: connect the full path from visibility through closed revenue — then use that data to make marketing smarter.

    $6,000

    per month · plus ad spend

    What's included

    • Full paid media strategy and management
    • Multi-channel acquisition strategy
    • Search visibility, SEO and AEO strategy
    • Landing-page and conversion-rate optimization
    • Website journey optimization
    • GA4 + GTM measurement architecture
    • Call tracking and lead-source attribution
    • CRM integration
    • Qualified-lead and sales-stage tracking
    • Offline conversion imports
    • Revenue attribution
    • Conversion data fed back into advertising platforms
    • Location and service-line strategy
    • Ongoing experimentation across ads, landing pages, and conversion paths
    • Executive Search to Sale reporting
    • Regular growth strategy sessions with the founder

    Best for

    Businesses with meaningful marketing investment, multiple services or locations, or a need to understand what actually creates revenue.

    Not at this level

    • Ad spend
    • Third-party software or platform licensing
    • Major website rebuilds unless separately scoped
    Talk About Beacon

Bigger footprint? Regional and multi-market programs start at $9,500 a month. If none of these fit, we'll tell you — and point you somewhere that does.

Not sure which one you need?

You don't need to pick the marketing channels.

Tell us where growth is stuck. We'll recommend the smallest Search to Sale engagement capable of fixing it.

You may need Google Ads. You may need a better landing experience. You may need better measurement. You may need all three. The strategy should start with the business problem — not a predetermined list of tactics.

Tell Us Where Growth Is Stuck

Included in every partnership

  • You own every account, profile, and asset — always.
  • Ad spend is billed to your card, never marked up.
  • Month-to-month after an initial 90-day commitment (search work: 6 months).
  • You work with the founder, not a rotating account team.
  • No long-term contracts, no cancellation penalties.

What's never included

  • Ad spend, media budgets, or platform fees
  • Third-party tools you'd own directly (CRM, call tracking carrier costs)
  • Photo and video production
  • Printing, sponsorships, or traditional media buys
  • Rankings guarantees — nobody can honestly sell those

One-time projects

Not ready for a retainer?

Plenty of relationships start with a single project. These stand on their own, and the cost of an audit is credited toward your first month if you decide to keep going.

Start with the problem, not the package.

Tell us what you're trying to accomplish and what you're spending now. We'll recommend the smallest thing that will actually work.

Start The Conversation