Big Bright LightsBirmingham, Alabama

Google Ads Audit

Find out where your Google Ads budget is actually going.

A plain-English audit of your account, your tracking, and your lead quality.

Most accounts we open aren't broken in exciting ways. They're broken in boring ones: wasted match types, conversions counting the wrong thing, budget pushed into Display, and a landing page that never had a chance.

The audit is a real review by the person who would do the work — not a PDF generated by a tool with your logo dropped on the cover.

Let's Talk

What the audit covers

  • Where the money goes

    Spend by campaign, match type, network, and search term, so you can see what you're actually buying.

  • Whether tracking tells the truth

    We verify every conversion action. If page views or duplicate calls are counted as leads, every decision above it is wrong.

  • Lead quality, not lead count

    We look at the searches behind your leads to separate real buyers from tire kickers and job applicants.

  • The landing experience

    Where clicks land, how fast it loads, and whether the page answers the question the search asked.

How google ads audit works

  1. 01

    Access

    Read-only access to Google Ads, GA4, and your call tracking. Nothing changes in your account.

  2. 02

    Review

    A few hours of hands-on analysis across structure, targeting, measurement, and landing pages.

  3. 03

    Walkthrough

    A recorded call where we go through findings in priority order and hand you the fix list.

Google Ads Audit questions

What does a Google Ads audit cost?
A focused audit starts at $750 and is credited toward your first month if you decide to work with us.
Do I have to switch agencies?
No. Plenty of clients take the fix list back to their current team. We'd rather be useful than pushy.
How long does it take?
About a week from the day we get access.

Not ready for the full audit?

The $750 audit is the deep version: detailed account and search-term analysis, conversion tracking verification, lead-quality analysis, a landing page review, a recorded walkthrough, and a prioritized written fix list.

If you just want a quick read on where to look first, the free review is a high-level scan: the biggest likely leak, up to three next steps, and a short conversation with Matt.

See the free review

Before you decide

Before you decide, a few things worth reading.

Let's Talk

Tell us what's happening and we'll tell you straight what we'd do first.

Want to know what's really happening in your account?

Let's Talk

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.