Won't a longer form reduce conversions?

It reduces submissions and usually increases booked jobs. We measure the second one.

What about spam form fills?

Bot protection plus honeypot fields handle most of it. What's left is usually a targeting issue, not a spam issue.

Paid Media · Troubleshooting

Volume is easy to buy. Quality has to be engineered.

Bad lead quality is a targeting problem, a messaging problem, and a measurement problem stacked on top of each other.

Fix them in that order and volume drops for a few weeks while booked work goes up. That trade is almost always worth it.

Cut the wrong intent
Aggressive negatives for jobs, DIY, free, cheap, wholesale, and the adjacent services you don't sell.
Qualify in the ad
Price signals, minimums, and service area stated up front so unqualified people self-select out before they cost you a click.
Qualify on the page
A form that asks the one or two questions your team uses to decide if a lead is worth a call back.
Feed quality back to Google
Mark junk leads as such in your CRM and push that signal back so bidding learns the difference.

Stage 04 · Qualified leads

What it looks like broken

What it looks like working

Usually diagnosed inside a $750 Google Ads audit, then fixed inside an ongoing partnership at $1,750 to $6,000 per month.

Won't a longer form reduce conversions?: It reduces submissions and usually increases booked jobs. We measure the second one.
What about spam form fills?: Bot protection plus honeypot fields handle most of it. What's left is usually a targeting issue, not a spam issue.

Before you decide

Tell us what's happening and we'll tell you straight what we'd do first.

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.