Paid Media · Plumbing
Google Ads for plumbers, built around the emergency call.
When a water heater fails at 6pm, you need to be the first number.
Plumbing demand is urgent, mobile, and phone-first. Most of the value is in a call placed within a minute of the search.
So we optimize for speed and presence at the moment of panic, and we make sure you can see which campaign produced each ring.
What the build looks like
Emergency intent first
Separate campaigns for emergency, repair, and planned work so budget and messaging don't blur together.
Call-focused everything
Call ads, call extensions, and a mobile page where the number is the loudest thing on screen.
Dayparting that matches your crew
Spend concentrated when you can actually answer and dispatch.
Ticket-value bidding
Repipes and water heater replacements weighted differently than a $99 drain clear.
Paid Media · Plumbing questions
- Should plumbers use Local Services Ads?
- Usually yes. Google Guaranteed sits above search ads and charges per lead. We typically run both.
- How fast can this go live?
- A focused emergency campaign can be live within a week.
Before you decide
Before you decide, a few things worth reading.
Google Ads not generating leads
Spend is going out, the phone isn't ringing. Here's what's usually broken.
ReadBad lead quality from Google Ads
Plenty of form fills, almost no real jobs. How we tighten the funnel.
ReadGoogle Ads for contractors
What actually works for trades and remodelers in the Birmingham metro.
Read
Tell us what's happening and we'll tell you straight what we'd do first.
Want to be the first call?
This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.