Paid Media · Contractors
Google Ads for contractors who want booked jobs.
Not impressions. Not clicks. Jobs on the calendar.
Contractor advertising has a specific problem: a handful of high-value jobs matter far more than a pile of small inquiries, and the platforms can't tell the difference unless you teach them.
We build around job value, service area, and the seasons that actually drive your phone.
What we do differently
Bid on the job, not the click
Closed revenue pushed back into Google so budget chases the searches behind your best projects.
Tight service areas
Radius and ZIP targeting matched to where your crews actually want to drive.
Seasonal budgets
Spend that leans into the months your category books, instead of a flat monthly number.
Call tracking that works in the truck
Every call attributed and recorded so you know which campaign produced the estimate.
Paid Media · Contractors questions
- What should a contractor spend?
- Our baseline for a meaningful test is $1,500–$3,000 a month in ad spend. Trades are more competitive than most — in Birmingham, contractors usually need $2,000–$5,000 a month to hold a metro-wide radius.
- Do Local Services Ads work for contractors?
- Often, yes — and they pair well with search. We'll tell you if your category is worth it.
Before you decide
Before you decide, a few things worth reading.
Google Ads not generating leads
Spend is going out, the phone isn't ringing. Here's what's usually broken.
ReadBad lead quality from Google Ads
Plenty of form fills, almost no real jobs. How we tighten the funnel.
ReadGoogle Ads for plumbers
Emergency demand, service area targeting, and call tracking done right.
Read
Tell us what's happening and we'll tell you straight what we'd do first.
Ready to fill the schedule?
This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.