Big Bright LightsBirmingham, Alabama

Analytics · Call Tracking

CallRail, wired in the way it was meant to be.

Numbers swapped correctly, calls attributed, conversions flowing to the right places.

Most CallRail accounts we inherit are installed but not integrated: dynamic number insertion half-working, every call counted as a conversion, and nothing flowing back into Google Ads.

Set up properly, it tells you which keyword produced the call, how long it lasted, and whether it turned into work.

Let's Talk

What a proper setup includes

  • Dynamic number insertion

    Swapping on every template — including the footer, the header, and the mobile sticky bar people actually tap.

  • Qualified calls only

    Duration thresholds and call tagging so a 9-second wrong number isn't reported as a lead.

  • Google Ads and GA4 sync

    Calls flowing back as conversions with keyword-level attribution intact.

  • CRM handoff

    Calls landing in your CRM with source data attached so closed revenue can be traced back.

Analytics · Call Tracking questions

Will this hurt my local SEO?
No, as long as your Google Business Profile keeps your real number as primary. We configure it that way.
Do you work with other call tracking tools?
Yes — WhatConverts, CallTrackingMetrics, and others follow the same principles.

Before you decide

Before you decide, a few things worth reading.

Let's Talk

Tell us what's happening and we'll tell you straight what we'd do first.

Want your calls attributed correctly?

Let's Talk

This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.