Second Opinion
An honest second opinion on your Google Ads agency.
No pitch. No pressure. Just someone experienced looking at the account with you.
You're not sure if results are bad or if the market is hard. The reports look busy but the phone doesn't match. Asking your agency gets you a slide about impression share.
We look at the account like an outsider with nothing to sell you that day, and tell you whether the work is solid, salvageable, or a problem.
What you'll find out
Is the work actually good?
Structure, targeting, negatives, ad copy, and testing cadence measured against what competent management looks like.
Are the reports honest?
We reconcile reported conversions against what your business actually received. This is where most surprises live.
Is the fee reasonable?
What you're paying versus the spend, the scope, and who is really doing the work.
What we'd change first
A short, ranked list — whether we're the ones doing it or not.
Second Opinion questions
- Will my agency find out?
- Not from us. Read-only access is enough and the conversation stays between us.
- What if the account is in good shape?
- Then we'll tell you that. It happens, and it's worth knowing.
Before you decide
Before you decide, a few things worth reading.
Google Ads not generating leads
Spend is going out, the phone isn't ringing. Here's what's usually broken.
ReadBad lead quality from Google Ads
Plenty of form fills, almost no real jobs. How we tighten the funnel.
ReadGoogle Ads for contractors
What actually works for trades and remodelers in the Birmingham metro.
Read
Tell us what's happening and we'll tell you straight what we'd do first.
Want a straight answer about your account?
This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.