Big Bright LightsBirmingham, Alabama

Marketing Attribution

Know which marketing is actually producing revenue.

One view of spend, leads, and closed business — in language you can act on.

Every platform claims the same conversion. Add the dashboards together and you've apparently tripled your business.

We build one honest view: what you spent, what came in, what closed, and what it cost you per customer by channel. Then we tell you where the uncertainty is instead of hiding it.

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What you get

  • One source of truth

    Ads, organic, maps, referral, and direct in a single report your team agrees on.

  • Lead-to-sale visibility

    Tracking that follows a lead from first click through to closed-won.

  • Channel economics

    Cost per lead and cost per customer by channel, so budget moves are arguments about facts.

  • Honest caveats

    Where attribution is uncertain, we say so — and we use holdout tests when the stakes justify it.

Marketing Attribution questions

Is this just a dashboard?
The dashboard is the smallest part. The value is the measurement plumbing underneath it and the monthly interpretation.
Will this work with offline sales?
Yes — that's what offline conversion tracking feeds. The two are usually built together.

Before you decide

Before you decide, a few things worth reading.

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Tell us what's happening and we'll tell you straight what we'd do first.

Want one number you can trust?

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This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.