Big Bright LightsBirmingham, Alabama

Websites · Troubleshooting

Traffic's fine. Nobody's calling.

The problem is usually in the first screen and the last click.

When a site gets visitors but no contacts, the fix is rarely a redesign. It's usually four or five specific things, and they're the same ones almost every time.

Here's the list, in the order we check it.

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The usual conversion killers

  • Nobody can tell what you do

    A clever headline where a clear one belongs. Say the service and the city.

  • The next step isn't obvious

    Three competing buttons is the same as none. One primary action, repeated down the page.

  • It's slow on a phone

    Uncompressed hero images and heavy scripts lose a meaningful share of visitors before anything renders.

  • There's no proof

    No reviews, no photos of real work, no license or guarantee. Strangers need a reason to trust you.

  • The form is doing too much

    Eleven required fields, a captcha, and no idea what happens after submit.

Websites · Troubleshooting questions

Do I need a whole new website?
Usually not. Most of the lift comes from a handful of changes to the pages that already get traffic.
What's a good conversion rate?
For local service sites, 3–8% of relevant visitors contacting you is a reasonable range. Paid landing pages should do better.

Before you decide

Before you decide, a few things worth reading.

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Tell us what's happening and we'll tell you straight what we'd do first.

Want the ranked list for your site?

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This is one stage of Search to Sale, our system for connecting visibility, leads, and closed revenue.